In the midst of economic uncertainty and a cost-of-living crisis, making every marketing dollar count has never been more crucial. Brad Bennett, Head of Client Success at Paper Moose, shares his insightful thoughts on navigating these choppy waters. 🌊 Brad sheds light on this critical moment, reminding us that cutting back on brand activity isn't the path to success. Instead, it's about spending smarter with a focus on long-term creative strategy. As the Ehrenberg-Bass Institute pointed out, it's all about building mental availability through emotionally engaging and distinctive communication. 🧠 💡 Whether it's leaning into constraints, reinforcing brand assets, or focusing on emotional connections, creativity remains the key. As Brad rightly puts it, creative effectiveness isn't just a luxury; it's foundational for growth, especially when every dollar counts. 💪 In these challenging times, let's continue to champion bold, wildly effective creativity. Check out Brad's full article for a deep dive into how creativity acts as a force multiplier – ensuring every idea works harder for you