1. Start with a plan, not a prompt.
Before asking ChatGPT for a solution, sit down with your team and set your objectives. Are you looking for better customer insights? Do you need faster production times? Does your audience crave hyper-personalised content? In the same way you work with a creative agency, a brand agency, or a marketing and advertising agency, you need to get a brief together before you hit the AI tools.
We’re no different. Once we’ve got the bones of our strategy, we use our in-house, specially built platform Oracle to help craft our strategy into actionable tasks. It’s all about using the human brain before you use a synthetic one.
2. Integrate AI throughout your process.
Like every advertising ad agency, AI touches every part of our creative process:
- Insight & Briefing: AI is speeding up research, audience analysis, and trend spotting, helping brand agencies and creative agencies deliver strong briefs and strategies. And we’ve taken AI further by creating our ever-evolving AI tool Oracle.
- Ideation & Creative Development: Creative ad agencies are increasingly using AI for brainstorming concepts to create mood boards. We are constantly using image generation, various LLMs, and our very own MooseReviewTM throughout our creative process.
- Design & Production: There are lots of AI tools that graphic design agencies can use to create layouts, imagery, and video assets.(We’ve even used AI voices in some of our radio ads.)
You can learn more about how we use AI in our creative approach here.
3. Build your AI toolkit with purpose.
All creative ad agencies work differently, so they need AI tools to get the most out of their team. It’s why we create our own tools to power our creative process. Like our own MooseReview™ helps us measure creative effectiveness – from ideation to post-production – ensuring every piece aligns with our clients’ goals. Collaborating closely with marketing and creative agency partners, regularly upskilling the team, and creating AI tools that suit how you work can give your business a serious advantage.
4. Don’t forget about brand safety.
All advertising agencies and creative companies using AI have a responsibility to ensure their clients’ brand safety. That means setting clear guidelines for data privacy, creative rights, and cultural sensitivity. We must also make sure we have regular human quality checks – AI has a tendency to hallucinate after all. And make sure that the output of your AI tools is meeting business needs, without any mistakes.
3. Use AI as a sidekick not a substitute.
AI is pretty powerful, but it’s no substitute for the human mind. The real magic happens when brand design agencies, creative advertising agencies, and video production companies use AI to help execute their big ideas once their humans have done all the strategic, emotional, and creative work. Our very own Brad Bennett has written an article discussing authenticity in the age of AI here.
The true power of your AI relies on you.
AI is a tool that can empower those who use it boldly, responsibly, and strategically. It’s why, as a creative agency, we’re always exploring new ways to combine our human creativity with AI innovation to help our clients create wildly effective work. Want to see what our creative and AI smarts can do for your brand? Let’s talk.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.