We see headlines every day stating that AI will take our jobs. But what does the future of AI really look like for creative companies? Here’s our creative agency’s take on the power of AI and how your brand can harness it.
It’s a tool, not a replacement.
There’s no denying that people fear AI replacing creativity. But we think differently, it’s a powerful tool for every agency, from nimble graphic design agencies to global marketing and advertising agencies. AI helps us work smarter, ideate faster, and deliver entirely new experiences.
How we are using AI right now:
- Concept ideation, image creation, and creative effectiveness testing.
- Real-time project management.
- Audience insights to inform creative briefs and campaigns.
- Robust, rapid research for sharper strategy.
It empowers personalisation and hyper-targeting.
Say goodbye to one-size-fits-all campaigns. AI empowers creative ad agencies to deliver highly personalised work that meets the ever-changing needs of modern audiences.
Now, we can create dynamic campaigns that adapt in real time, or quickly roll out tailored brand assets for multiple markets. AI gives even the smallest brand design agency the creative scale once reserved for big advertising agencies.
It extends human creativity.
Despite what Hollywood says, it isn’t “AI vs. Humans.” We think the future for every creative agency is using AI as an extension of human thinking, not its replacement. Because human insight and that creative spark is something no machine can replicate.
We see AI as our ultimate sidekick, it simply adds intelligence and efficiency to our craft.
It allows us to experiment and learn faster.
Top advertising agencies are already using AI to explore new creative frontiers, from immersive environments to fully interactive campaigns. One of the best things about AI is that it enables rapid testing and learning.
It’s why we created MooseReview™ – so only the best creative makes it into the world.
But it does come with ethical challenges.
AI also brings new ethical challenges for marketing and creative agencies.
Some of the questions we wrestle with:
- Are AI-generated creative true to our clients’ brand values?
- How do we ensure full transparency with customers?
- What’s the right balance between AI and a human touch?
AI is changing what’s possible, and that’s a good thing.
The future will belong to creative companies that leverage AI to elevate (not replace) their work. As a creative agency, we’re excited for how we can use AI to experiment, scale up, and supercharge our work. (Like using our MooseReview™, for example.)
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.