Moose Review™ uses marketing science and AI to assess and test creative. It’s the best way to know if your work is wildly effective.
MooseMoose Review combines emotions and marketing science to create a score using our proprietary methodology calibrated against other successful campaigns to help the team understand the likelihood of driving ROI. Review provides you with clear and actionable feedback on how creative can be improved before going into market.
Moose Review gives you the option to run reviews with real people or with their digital twins. Synthetic humans or ‘synths’ as we call them internally, have been proven to provide responses up to 87% similar to the real humans they are modeled on, speeding up creative review times by 100x with negligible loss of review insight fidelity.
Moose Review provides you with clear and actionable feedback on how creative can be improved before going into market.
Moose Review is built from the proven principles of marketing science that specifically relate to creative effectiveness. These will enable teams to have more constructive conversations about the elements of creative that drive business outcomes.
We’ve crafted an easy to understand creative performance ladder known internally as the ‘Wildly Effective Scale’. This rates ideas from ‘Tranquilised’ all the way up to Wildly Effective. Each level provides insights on how the work will perform in market, and what ingredients it needs to get to the next level.
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We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.
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