Brands are up against more noise, consumer segmentation, and audience expectations than ever before. Marketing teams can’t tackle this alone. This is why leading CMOS are seeing the best results when marketing and advertising agencies work together – whether it’s a fully-integrated creative agency or a small brand agency.
Here are three big reasons why working together makes magic work happen.
1. You can tap into both sides of the brain.
An effective campaign needs more than a big idea. It needs a solid strategic plan for long-term brand and market growth. Even our approach to building wildly effective campaigns is centred on these two core elements – from briefing to dispatch.
Each team has a strength that can make a big idea make big waves.
- Marketing companies have the background knowledge and brand expertise to provide strong briefs and deliver efficient feedback.
- Brand and design agencies are specialists in defining a brand’s identity – from visual to written messaging.
- Integrated creative companies and advertising ad agencies are experts at wrapping strategy into a cohesive creative idea, and can show how it spans channels and customer journeys.
2. Consistency is the aim of the game.
Your campaign may need to show up multiple different ways in various channels, but it still needs a cohesive core message. It’s more important than ever for B2B advertising agencies, brand design agencies and big advertising agencies to team up and ensure a seamless story across every touchpoint.
These are a few ways they can work together:
- Creative companies come up with the big campaign idea, and the experiential advertising agency brings it to life in the real world.
- Brand design agencies come up with the core brand strategy, and the marketing and creative agencies turn the strategy into an integrated brand platform.
3. Smarter teams make for fast work.
Markets are evolving at a record pace. The advertising industry is no different. Our world’s largest advertising agencies are trying to match the organisational style of Integrated creative and marketing agencies, so they can pivot faster, take more risks, and create wildly effective campaigns.
Here are a few ways that streamlined teams make fast work.
- Sharing data and insights help pinpoint what’s working and holding the campaign back.
- Making agile project teams to quickly develop, launch, and optimise campaign elements.
Want to know more about building a stronger relationship with your agency? Here’s how.
Stand united in a segmented world.
Winning the hearts and minds of consumers is tough, and the brands that win rely on several experts to make their work cut-through. If you’re looking for a one-stop-shop agency, we have creative, strategic, and production expertise under one roof, giving you access to all the minds you need to make work that works. Interested? Let’s talk.
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