Consumer trends are moving faster than ever. Here are some key trends we’ve noticed that are currently transforming how creative agencies, brand agencies, and marketing and advertising agencies help brands connect with audiences.
1. AI-powered creativity has gone mainstream.
Whether you’re a boutique graphic design agency or one of the largest advertising agencies, AI is levelling the playing field by unlocking creative craft that was once reserved for big advertising agencies. It’s been a huge focus at Paper Moose. We’ve even created a proprietary tool, MooseReviewTM, to help us create Wildly Effective work along with agency-tailored AI tools to boost our output as a creative agency.
2. Real experiences really matter.
Even though we’re living in a digital world, audiences are craving experiences that feel real. That’s why experiential advertising agencies are more important than ever in 2025 – they’re the masters of blending the physical with the digital to create emotional connections.
From AI-integrated retail activations to immersive brand worlds, creative marketing agencies are integral to designing moments that spark conversation, community, and social content: such as our Morning Berry Tea Activation.
3. The key to consumer purchasing is through the heart.
Consumers don’t just buy with their heads but their hearts too. They want to know what companies stand for. It’s a purchasing behaviour that’s driving the marketing and creative agency landscape to create with purpose and transparency.
Creative ad agencies are not only helping brands walk the talk through ethical messaging, authentic partnerships, and campaigns that drive social impact. But are walking the talk too. Our values are a key driver to the types of clients we partner with, and how we make our work too – from using AI sustainably to being a B-Corp certified organisation.
4. Brand storytelling is getting personal.
Audiences won’t like watching generic ads, but they’ll take notice of a personalised one. It’s why creative advertising agencies are now using data, AI, and automation to deliver hyper-personalised campaigns, quickly.
From smaller creative companies and brand agencies to top advertising agencies, everyone has the tools to create bespoke brand experiences – from dynamic out of home campaigns that adapt in real-time, to modular social assets that can be easily adapted across audiences.
5. Agencies need to work outside the box.
Clients are increasingly expecting a seamless campaign journey – from strategy to media dispatch. That’s why we’re seeing the lines between a creative agency, marketing agency, and brand agency blurring and the rise of the fully integraded advertising agency. Like us. We’re built on a combination of creative, design, production, and performance expertise. You can learn more about our approach here.
The final scoop: Creativity is evolving.
No matter how much our industry transforms, there’s one thing that remains constant – the need for wildly effective ideas. No matter if you’re working with brand design agencies, graphic design agencies, or experiential advertising agencies.
At Paper Moose, we believe that creativity is the heartbeat of great advertising no matter what tools and technology you use to elevate it. You can read more about why evolving creative companies are crucial to our future here.
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