With well-established brands already in the mattress market, Simba needed to ruffle some doonas and establish itself as confident brand in this space.
We spend a third of our lives asleep. That’s a significant chunk and yet we know so little about it. This gap in our knowledge provided a great space for Simba to play in, creating content based around teaching us “sleep facts”, positioning Simba as an expert in this field.
We created a 5-episode mini-series of explainers about sleep facts, where the expert randomly appears in the same couple’s bedroom every time. It was a fun, quirky, new way to solidify a brand’s reputation as a reliable authority in the area.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.