We invaded your bedroom to sell a mattress.
With well-established brands already in the mattress market, Simba needed to ruffle some doonas and establish itself as confident brand in this space.
We spend a third of our lives asleep. That’s a significant chunk and yet we know so little about it. This gap in our knowledge provided a great space for Simba to play in, creating content based around teaching us “sleep facts”, positioning Simba as an expert in this field.
We created a 5-episode mini-series of explainers about sleep facts, where the expert randomly appears in the same couple’s bedroom every time. It was a fun, quirky, new way to solidify a brand’s reputation as a reliable authority in the area.