We collaborated with the Women’s And Girls’ Emergency Centre (WAGEC) to create a campaign to increase signups for their mentor program that supports women in crisis. Using the voices of real mentees who benefited from the program, we told authentic stories in a digital campaign that generated more signups than any previous marketing effort.
WAGEC’s ACCESS Mentorship Program is designed to help women in crisis who are striving to build self-confidence and set goals for the future in simple ways most people take for granted — financial stability, career establishment or advancement, interpersonal relationships, education, etc.
From their past mentee stories, WAGEC knew that the women who need them most possess the resolve to get back on their feet, they just need someone to show them the way. So we focused on telling the real stories of proud mentees to inspire new signups.
Using the voices of real women, paired with a gentle animation style, we developed a colourful and inclusive campaign that shared the real stories of women who have developed confidence and life skills through WAGEC’s ACCESS program. Their authentic stories speak to the value of the mentorship program and how, with just a little guidance and support, women can elevate their lives and have hope for the future.