Zoo Group wanted to position JIF as more than just a cleaning product by reframing it as something essential to the Aussie lifestyle.

JIF cleans a lot of things, including the barbecue. That means we were able to reframe the cleaning product as an essential ingredient to that great Australian past-time. You can’t cook on a rusty, grease-smeared relic.

With a fast turnaround, Paper Moose had to come up with a crafty workaround for a shoot with limited time and budget. This involved cheating the same back yard as four different locations to make it look like our garden-invading presenter was hopping across fences into different people’s homes.

Jif & Zoo Communications
Nick Hunter
Yingna Lu

We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Always was, always will be, Aboriginal land.