Making a cleaning product an Aussie icon.
Zoo Group wanted to position JIF as more than just a cleaning product by reframing it as something essential to the Aussie lifestyle.
JIF cleans a lot of things, including the barbecue. That means we were able to reframe the cleaning product as an essential ingredient to that great Australian past-time. You can’t cook on a rusty, grease-smeared relic.
With a fast turnaround, Paper Moose had to come up with a crafty workaround for a shoot with limited time and budget. This involved cheating the same back yard as four different locations to make it look like our garden-invading presenter was hopping across fences into different people’s homes.