Plotlogic’s innovative combination of machine learning, Lidar and AI can enhance and empower mining operations to know where the ore is within the rock face — leading to significant improvements in mining efficiency and resource recovery.
So we developed a new brand platform, Mine What Matters, accompanied by an overhaul of the brand’s hierarchy and visual identity — leveraging industry visual shorthand to create a brand that was both bold and at home in the Australian resources landscape.
Plotlogic specialises in leveraging cutting-edge sensors and artificial intelligence for comprehensive mineral and metal quality evaluation. It’s a highly accurate tool for pinpointing and extracting valuable minerals and metals. By doing so mining operations can significantly improve their efficiency, increasing output while reducing waste and environmental impact.
However, Plotlogic’s market-leading offering lacked an effective visual identity and product hierarchy that showcased its full potential — specifically how it could significantly boost a mine site’s bottomline.
Mining is both implicit in climate change while also being the key to the renewable energy transition. Mining must change to be part of the future, so we positioned the brand as a new way to think about mining toward a net zero future.
We focused our point of difference not on our technical advantage, but on the elimination of inefficiency, waste and excessive environmental impact from traditional approaches.
Our new brand platform, Mine What Matters, summarised the challenges of efficient ore recovery to any mining operation, becoming a catchcry for Plotlogic’s whole offering. Accompanied by messaging and tone of voice guide, as well as a simplified product hierarchy and brand foundations, Plotlogic’s advanced tech offering had an identity and personality that looked and sounded like it belonged firmly in the global resources sector.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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