on Facebook and YouTube

Ever clicked on a video saying “How is the Meat and Livestock Association reducing the carbon footprint of the industry”? Probably not, and this was the problem facing the MLA. They wanted to educate the public on its good work, but in a fun, new way that breathed life into the issue.

Working with our friends at Totem, we made sure this branded content was delivered in the tone of voice of our influencers, generating engaging, warm narration that would engage with a whole array of new audiences.

To match this natural tone, our animation team brought words to life using a friendly, cute animated style across the entire series. To ensure the animation maintained the presence of the influencer, we mapped the visuals onto a live-action introduction, so that the real sense of our presenters carried through the video.

Our animated series did the job, taking information about where we get our meat from and elevating it to a fun, engaging visual treat that was yummed down by our audiences.

Meat & Livestock Australia
Yingna Lu
Pete Foley
Seaton Kay-Smith

We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Always was, always will be, Aboriginal land.