Dr. Chris Brown is now your photography teacher.
Manuals, figures, and instructions are generally didactic and one way. We don’t feel drawn in, we don’t invest, and they’re not seen as the selling point of the product. Instructions are also often detached from their outcome: they tell us what to do, but not what doing this will achieve.
While instructions are text-based and one way, we all have a favourite teacher from school; someone who made the subject matter relatable. If we found the right voice and ambassador for photography lessons, suddenly instructions go from cold and bare to the foundations of an intimate, warm chat.
Chris Brown is one of Canon’s ambassadors, and a warm, humorous, natural presenter. By using him as the face for the tutorials, this guaranteed connection and a convivial tone. The instructions themselves played second fiddle to the conversation Chris was having with the audience, blending into the live action as graphics that moved with the camera’s parts. Each tutorial ended with the finished product, tying a connection between the methods and their results.
Chris went drive through the Hunter Valley with our crew in tow, generating a lifestyle-type content series, covering a variety of photographic styles and techniques, all captured with stunning cinematography by our team. This was all brought together with a simple and elegant animation style.