We helped Bushells continue their long-standing support of the national DriverReviver program with a celebratory tin only available on Australia’s highways.
Bushells has enjoyed a proud legacy of iconic collectable tea tins after proudly serving Australia cuppas for 140 years. The responsibility fell to us to create a reason to encourage drivers to stop, revive and survive on Aussie highways.
Inspired by the Bushells building, we developed a wrap-around collectible tea tin design that featured classic tea moments as wall murals. The concept pays homage to Bushells’ relationship with everyday Australian moments, conjuring a nostalgic sense of community, sense of place and lifelong relationships. The tins were given away at DriverReviver stops around Australia across the summer of 2022/23.
