Cartier doesn’t launch new flagship boutiques every day. But when they do, they engage the region’s finest artisans to imbue the new store with elegance and a sense of wonder — accentuating the global luxury brand’s own elegance and dedication to craft. Cartier came to us to help tell the stories of these exceptional artisans and how the boutique came to be.
Cartier is known for supporting local artisans whose craft embodies the spirit of the Maison. In Sydney, Cartier collaborated with artisans from all over Australia to depict a different part of the Australian landscape throughout the store. Paper Moose was asked to help tell the story of these world-class Australian artisans, as well as share Cartier’s enduring love affair with the antipodes.
We travelled across Australia to meet each artisan, recording their story and showcase the uniqueness of their craft. Each artisan’s work was distinctly Australian while perfectly embodying the elegance of the Maison Cartier and its new Oceania flagship. Through short documentary content, audio/visual mood pieces and a 47-page printed press kit, we showcased the enduring style of Cartier and its enduring love affair with the antipodes.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.