With a breakthrough critical for the world's sustainability goals, Facet AmTech needed a full creative suite to amplify their next-generation ammonia technology. We delivered a brand identity, verbal and visual assets, and a slick, modular web platform to propel them towards the market leadership they deserved.
Facet AmTech had a sustainable breakthrough on their hands and needed a breakthrough identity to match. Their challenge? Make “clean ammonia tech” more than just intelligible. It needed to feel unmissable, memorable and magnetic for B2B audiences, investors and innovators alike. The brief called for an identity and online presence that made the molecular feel gigantic.
We leant into the heart of Facet AmTech’s magic: the molecular. Fusing this with warm oranges and sharp blues, it brought the energy, excitement and energy of Facet’s offering to life. This positioned Facet as both rooted in scientific fundamentals while feeling profoundly forward-looking.
Our verbal and visual platform turned abstract chemistry into tangible impact: glowing molecular iconography, dynamic gradients echoing transformation, and a logo system adaptable for both boardroom and beaker. Fonts such as Guton kept the look fresh yet functional. Presentations, icons and a handsome brand playbook put a bow on the brand’s new look.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.