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AMP Retirement Careers

Client
AMP
Executive Producer
Producer
Art Director
Andrew Murray
Graphic Designer
Lead animator
Film Director
Nick Hunter
Animation and Illustration
Animation and Illustration
Courtney Brookes

Brief

AMP wanted to create a fun and engaging piece about retirement.

Response
We proposed the creation of a buzz feed styled quiz,
light enough to be shareable, but detailed enough to be informative. The quiz itself was delivered through
a custom built micro site and promoted through Facebook.
Once complete the quiz would announce what sort of retirement you could might be aiming for and delivered a comical video representing your character type;
Adventurer, Worker, Giver or Survivor.

Results
After one month in the market we had delivered 355% of their target Facebook click throughs, a 61% quiz completion rate and share rate well above industry standard for our target demographic.

You can view the quiz here: Amp Retirement Quiz