Mid-pandemic, we built a 360 immersive tour experience, allowing potential students to freely explore the UTS campus – creating unique user journeys based on their specific study interests.
It's been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to their campus. Having recently completed a $1B+ campus master plan, UTS needed a campus tour that offered more than just a hint about their innovative new teaching and learning environments.
While universities often tailor their marketing to either domestic or international students, our innovative tour platform appealed to prospective students from anywhere looking to study at any level. Even the creative and non-binary tour guide avatar was tailored to have the broadest cultural appeal and personify the UTS brand through their young and dynamic look-and-feel.
Guided by the jade-haired and 3D-rendered Alex, the tour offers a gamified experience through a choose-your-own-adventure narrative tailored to the user’s academic interests. Users are immersed in a completely 360-degree environment encompassing 17 scenes and 9 faculties and schools, with interactive hotspots and free-roam mode included throughout.