Paper Moose is in the heart of Surry Hills so it’s no surprise that it’s been awash with ‘Pridevertising’ (trademark pending) these past few weeks. But one bus shelter in particular had in rotation only pride ads so I thought I’d do a little review of each as we head on into the weekend’s festivities.

Pizza. What is it? Is it simply a one-sided jaffle, or is it something more? Is not pizza a symbolic and literal platform? A platform for content? A platform that users interact with, transact with, and socialise around. Indeed, pizza is arguably the most ubiquitous, the most universal and prolific platform of them all.