The Paper

The
Paper

Pour yourself a cuppa and open The Paper, where we share our adventures into the how and why of creativity, technology and beyond.

6 minutes read

How
to
not
lose
your
mind
when
entering
advertising:
tips
from
an
anxious
creative

By Jess McLure

They say we’re hit with 10,000 ads a day, and I guess that’s true. But let’s just say I get hit with my own special ads. A bargain 24/7 media placement that lives inside my head. The agency behind these ads knows their stuff. ‘You Suck’ is their platform and they’ve been milking it for years.

4 minutes read

Hallowed
be
thy
name:
what
brands
can
learn
from
heavy
metal
bands

By Pete Saladino

Black Sabbath. Cannibal Corpse. Napalm Death. Slayer. What business do you think they’re in? They’re prolific metal bands with legions of devoted fans (duh). They’re also globally recognised brands with diverse and loyal consumer bases. They’ve been in business for decades. Household names. So, what’s their secret to success? Brutally tight brand names.

3 minutes read

How
brands
can
wear
the
rainbow
flag
with
pride

By Jeremy Willmott

The rainbow flag is a powerful symbol of diversity and inclusion for the LGBTQIA+ community, its appropriation by brands is diluting that power.

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in
touch

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How to not lose your mind when entering advertising: tips from an anxious creative

Hallowed be thy name: what brands can learn from heavy metal bands

How brands can wear the rainbow flag with pride

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