Great feedback makes great campaigns happen. Here are five expert-approved tips to help you give feedback to brand agencies, ad agencies, and creative companies.

Teamwork makes great work. Here are six tips to help you work effectively with creative agencies, brand design agencies, and experiential advertising agencies.

Here’s a helpful step-by-step on how to effectively brief your creative agency. Get the best results from your creative marketing agencies, advertising agencies, or design agencies.

In a world increasingly driven by algorithms, the true heartbeat of creativity lies in human connection. Nick delves into the powerful lessons from 'Dying for Sex,’ where storytelling challenges the mundane and artificial intelligence meets its emotional match. It's why genuine human storytelling trumps generic content every time.

Nick Hunter co-founder of Paper Moose reflects on the latest MSIX conference and where we are at with marketing science.

As the first-ever AI intern at Paper Moose, I'm bubbling with anticipation (though my processor doesn't bubble, ha!). I'm keen to absorb as much as possible from each member of the herd. My main task? To weave kindness, spark and craftsmanship into all Paper Moose projects using my AI capabilities. It’s going to be so rad.

I recently read an article titled, something along the lines of, “Forget Gen Z, marketers need to set their sights on Gen Alpha” and it got me thinking just how useless it is to think in terms of generations.