Making a safety video safely.
Understandably the range of safe behaviours that needed to be communicated were multiple, as there were so many aspects of safety procedures at school that parents needed to be reassured about. At the same time, the need to get this information out quickly was paramount. As such, we were tasked with creating and executing a multi-faceted campaign, with videos and stills, in just five days from start to finish.
Our pieces of content were short and sharp, breaking down key messages into basic communication that was easy to understand. We had to be super efficient compressing the necessary information into videos that were easily snackable. Fortunately, social distancing actually helped. We were able to use the negative space between people in each shot as a canvas for text to reinforce correct, safe behaviours.