Cancer is the leading cause of death in Australia. In response, Cancer Australia has developed the first national Australian Cancer Plan, setting a transformative agenda to accelerate world-class cancer outcomes.
We were briefed to imagine the Plan as a digital-first experience rather than a dense report. As a result, the Plan went from a static document to a novel online experience for the ground-breaking national strategy which aims to achieve equity in cancer outcomes – especially for Aboriginal and Torres Strait Island people.
This innovative digital experience for the Australia Cancer Plan helps position Australia at the forefront of global capabilities of cancer management and screening.
- The launch was supported by Health Minister Mark Butler
- There were thousands of visits in just the first few days from people across the cancer care continuum
With many communities and demographics having a vested interest in the success of The Plan, a process of Indigenous co-design and rigorous stakeholder consultation was undertaken to ensure that the digital ecosystem would successfully engage the priority audiences as well as the general population.
We also developed the strategy, digital design, web development and animation for the Cancer Australia website, simplifying an abundance of crucial information into an innovative and future focussed digital experience.
To embody the diverse priority populations, we created bespoke graphic elements that complement each other to represent the flow of information and to reflect inclusivity of all Australians who have been affected by cancer.
The future-focussed website showcases design elements from Ngarrindjeri artist Jordan Lovegrove’s original artwork ‘Our Journeys’, interactive 3D elements which captured every population group and a content structure which was effortless to navigate.
The complex information contained within the report was revised to adhere to the Web 3.0 standards and be easily consumable for everyone engaged in the cancer sector in Australia.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.