Pioneering a new form of out-of-home advertising, Wrappr needed a punchier brand positioning and identity to climb the ladder of campaign media plans.
So we put the branding pedal to the metal to refresh and reposition the brand to showcase the numerous benefits of their advertising offering.
Wrappr is democratising out of home advertising through “Advocate Out-Of-Home” — a combination of physical and digital advertising that leverages drivers who get paid to have their vehicles wrapped in brand messaging. Behind the scenes, the best of mobile and digital marketing techniques delivers brands greater retargeting opportunities than any other OOH medium.
Positioning the brand as “advertising with benefits”, we leveraged vehicular terminology and developed a brand concept and tagline as “Outdoor advertising that goes the extra mile” — hinting at the numerous benefits of Wrappr’s offering and why it should be a prominent inclusion in any advertising media plan. With counter-intuitive results to back its claim, “the extra mile” became key to the identity of a brand that simply delivers more.
We refreshed the existing brand colours and identity to both simplify the brand and accentuate the brand idea of “going the extra mile”. We retired turquoise in favour of the contrasting purple, also serving the break up the blue found in so many brands. The brand icon, which used the counter shape within the R’s and P’s, was also retired in favour of the arrow shapes drawn from the W in Wrappr to provoke a feeling of forward momentum, as well as being a simpler visual construct which anchors the visual language of the brand. Everything was designed to be smooth, energetic, bright and simple.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.