From catalogue to crime caper.
Winc provides office solutions and wanted to use branded content to showcase some of their products. The goal was to establish Winc as the go-to answer for our office problems. But how do you create an engaging series around office supplies?
We created a comedy mini-series following an “office detective” as she goes about solving crimes around the workplace: the office air con being set to the wrong temperature: someone eating the “best” biscuits and leaving the rubbish ones. Naturally, office crimes require office equipment to solve them, providing us lots of opportunities to feature Winc products throughout each episode.
By playing off experiences typical to everyone’s office, we were able to position Winc as part of the fabric of our workplace. It also made the content relatable, providing viewers a sympathetic entry point into the series: we’ve all felt the disappointment of finding someone ate all the biscuits.
As well as concept development, creative, and production, we were able to solve all of Winc’s problems by also tackling the media planning, strategy and overall campaign management.
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