We created a bold new brand for an established blockchain software company, future-proofing for their expanding offering.
Formerly known as Infinigold, Trovio was expanding their proven gold-trading blockchain product into a new way to democratise the transfer of physical assets across all commodities. They came to us in need of a vibrant new brand identity to ensure their position in a competitive new digital economy.
Step one was renaming Infinigold to better represent its expansion into a wider commodities market. Our brief was to give nods to both trust as well as technology, preferably in a single word. Combining ‘trove’ — a store of valuable and delightful things — and ‘IO’ — a common tech term for input/output — we created a memorable and original name that conjured a new tech feel while speaking to both security and authority.
The Trovio product network is a highly secure and trusted space, while simultaneously promising a wealth of opportunity in commodities trading. Complementing the new name, our approach to the visual identity needed to convey this dual perspective with a strong emphasis on technical capabilities, trust, authority and investment growth.
We developed a logo which embodied the core values of simplicity, security and authority, while the broader visual language spoke to forward momentum with subtle gradients and shape evolution across a suite of product icons. A custom-built website launched the brand into market, complete with helpful infographics to introduce prospective and existing customers to Trovio’s sophisticated new product ecosystem.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.