The annual OzHarvest Social Impact Report is a great opportunity to showcase the OzHarvest story and social impact across Australia. OzHarvest wanted their 2019 story told in a new and refreshing way, that would engage a range of readers from people who knew nothing about OzHarvest to their long-time supporters.
What better way to get more Australians reading the OzHarvest Social Impact Report than by turning it into a cookbook that would also better equip our reader to help the cause, giving everyday Australians easy recipes to reduce their food waste. By matching recipes to each OzHarvest program, the bigger story begins to appear. Not only do they get an insight through the stats, but they understand a little bit more about the program, as well as gain food-saving skills through the recipes.
The OzHarvest Cookbook was brought to life in both print and digital mediums, broadening the scope for readership across Australia. Each chapter of the book represents a key pillar of OzHarvest, with recipes that reflect the programs within. Heroing our reclaimed ingredients with stunning photography, the impact report statistics are interwoven with translucent pages laid over imagery. The microsite mirrors our printed book, featuring a sliding split screen to allow users to switch between report and recipes with the swipe of a finger.