The QVB wanted to create a unique interactive installation to coincide with the Lunar New Year 2018, year of the dog. With the QVB often highly congested, we needed to come up with an idea that was not only surprising and quick to grasp, but also provided a photo opportunity to promote social sharing.

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increase in footfall

In collaboration with The Royals, we devised an experience that was playful yet still in keeping with the regal stature of the QVB. We used a series of double-sided ornate picture frames curated as a gallery under the QVB’s magnificent dome with an oversized tennis ball placed on a plinth down amongst the crowd.

Each screen features a video portrait of a dog dressed in fashion from the QVB’s stores. Through motion sensor technology, the gaze of each dog followed the ball as visitors played with it.

The installation was a hit and was listed by the press as one of the top installations to visit during the Lunar New Year attractions. We also got to dress up dogs in beautiful outfits so everything else was just a happy bonus.

QVB via The Royals
Carl Tindall
Rob Hughes
Nick Hunter
Toby K
Oliver Trauth-Goik and Michael Funnell
Jacqui Hudson and Sebastian Barkoczy
Dimitri Zaunders
Kirsko Film Animals

We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Always was, always will be, Aboriginal land.