Delivering digital, physically.
Launching Menulog in New Zealand as a contender in the food delivery space is a tall order. They had already aligned with Auckland's Movies in Parks events but needed something to embody their service and amplify the partnership.
Nothing gets audiences sharing your brand quicker than spectacular artistry backed by genuine cultural benefit. Audiences at these events were already primed to have fun, all we needed to do was drop in some giant glowing robots and do what Menulog do best: deliver food.
A constant horde of children pursued our robots around the festivals, closely followed by parents with smartphones, engaging with the brand and sharing Menulog’s excitement for having arrived in NZ. They went on to help Menulog amplify events throughout the Oceanic region.