Using iconic duos like salt and pepper, we brought everyday Gen Z struggles to life while sharing tips and tricks to help them #FriendBetter.
R U OK? wanted to help equip school leavers and students in that transitional stage of life with tools to have tough conversations by first creating more meaningful friendships.
While young people want to show up for their friends, they aren’t always sure how. For a generation that preferred to connect with peer content over institutions, it was a challenge to reach them. We needed to not only capture their attention but also steer them towards relevant resources.
Our platform “Friend Better” invites Gen Z to seek out more ways to support their friends through a time of stressful transition into adulthood. We all have a Power Bank bestie who charges us up when we’re feeling low. The duos reflect everyday life and act as metaphors for how our friends support us.
We combined our duos with a trending filter that felt native to social feeds – giving our duos more room to express themselves with a humorous spin. This took the heaviness out of difficult and sometimes sensitive conversations while equipping our audience with more tips and tricks on how to friend better.