Cauldron came to us to help brand and launch their industrial-scale fermentation capabilities. Despite being a simple proposition, Cauldron’s offering had a touch of weird science about it so we created a bright and natural brand that would speak to a broad audience. To enhance the simplicity of their offering, we redefined their company purpose and developed a series of industry-defining terms that would position Cauldron as a world-class leader from day one.
As local and regional climate patterns shift, and extreme events become commonplace, the conditions that underpinned food provision year after year can no longer be relied upon to continue. The global farming and production system is prone to crisis and few on the outside are watching.
Although the population growth rate is declining, the planet will reach 10 billion people by 2080. Alongside increasing demand for quality food, feed and fibre, production will fall well short if methods don’t change.
We needed to position Cauldron as the safe set of hands, holding the keys that will unlock sustainable food, feed and fibre production at a global scale.
Industrial-scale production of precision fermented prototypes, by its very process, promises to produce larger quantities of food, feed and fibre while using less — land, water, time, risk — than traditional methods. So we refined Cauldron’s brand purpose as “Helping the world do less with more” to articulate their low-impact, high-yield bio-acceleration technology.
Cauldrons existing brand identity had helped them move from what-if to what-next. Our new identity needed to convey both the perfect precision of the science and expertise behind Cauldron, while also celebrating the natural world and processes it employs.
The Cauldron brandmark highlights negative space within interlocking shapes, representing how Cauldron unlocks the future of food production. These interlocking shapes are reflective of Cauldron’s biomolecular process too.
The colour palette is inspired by the natural world, with an overtone of digitised tones to reference the scientific world and deliver balance.
As part of defining the brand, we developed new industry terminology to arm Cauldron with the words to define their unique technology, while positioning them as a leader in this new sector in the process.