We delivered a tongue-in-cheek digital campaign that kept the signups flowing in between major brand campaigns.
Australians are strangely loyal to their phone companies, despite a competitive mobile marketplace. So we were briefed to develop a new way to educate consumers that all mobile plans pollute and that there’s a better option for the planet and the wallet — felix. Our task was to re-educate the audience about the good value and green values of felix’s offering while ensuring the peachy feels of the brand came through.
There are only so many ways you can say “unlimited” when it comes to mobile phone calls, texts and data. While an unlimited mobile phone plan is an enticing value proposition for the average consumer, the cherry on top remains our eco creds.
Building off our pre-launch campaign — using farts to educate Australians about the carbon cost of mobile phone signal towers — we uncovered a double meaning for ‘bottomless’. Not only was it a new way to communicate unlimited talk, texts and data, but by creating a cute phone character that clenched their… emissions… we could also playfully showcase felix’s eco creds.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.