When Jimmy brought Sophie Monk, we delivered.
At a time when people are relying more on home delivery, Jimmy Brings wanted some content that could exist within the context of a lockdown, but also live beyond it. Paper Moose set about generating some fun creative that would nod to a crisis without capitalising on it.
Not only did we have a fun brand to play with, but Sophie Monk was also on board. With this fun extra edge to play with lightbulbs went off: Sophie is a classic homebody, and loves showing this online. This gave us a great reason to create a campaign all about staying indoors.
Our campaign focused on generating funny situations within a confined space and we were lucky to have Sophie’s zany sensibilities to work with. Thinking about what people do to amuse themselves in the home, we used this framing to create a series of silly vignettes that saw Sophie killing time in lockdown before getting interrupted by Jimmy’s faster-than-expected delivery. It was a great way to use a context we all recognise to promote the benefits of Jimmy Brings’ service.
Given the need to safely work during Covid-19, the campaign’s creative was brainstormed and written across teleconferencing, without a single Moose meeting face to face. The production itself was handled using the most up-to-date safety practices, minimal crew, and social distancing on set.