With people making fewer trips to the bottleshop during Covid’s first wave, Jimmy Brings were keen to spread the word of their speedy 30-minute alcohol delivery service, with their very first TVC campaign.
We wanted to nod to the crisis, without capitalising on it, and also needed to stand apart from the ubiquitous ‘unprecedented’ messaging. With uncertainty over lockdown, we also needed spots that would stay relevant if things suddenly returned to normal.
Partnering with Australian media personality Sophie Monk, we explored the quirky side of lockdown life and the weird pastimes we’d picked up to pass the time. Even time was getting hard to judge, which gave us a unique way to explore the fast delivery service.
Viewers see Monk order on the app and get back to the odd things she was doing – solo yoga practice, getting crafty with food and prepping for a video conference date – with Jimmy Brings arriving before she’s ready.
The theme of lockdown was all too familiar to the team at Paper Moose, who needed to brainstorm the brief remotely and move into production mid lockdown.
Being a hybrid advertising production agency enabled us to seamlessly move from creative through to in-house post-production in record time, while keeping numbers on set minimal.
The campaign itself delivered beyond all expectations. Community engagement soared, with people making their own veggie heads for company at home. This was turned into a competition, with more and more people joining in through social media.
The brand reached Top 10 in Food and Drinks on the App Store for the first time.
Earned media articles were published widely.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.