The yummiest video you’ve never eaten.
The Republic of Everyone wanted to create a mini-series of fun, colourful content that celebrated healthy living, helping us reposition Sanitarium as a lifestyle choice.
Paper Moose hand-crafted mini sets and worlds, incorporated food design, and then blended these together with a mixture of live action, stop motion and 2D animation, all to deliver gripping vignettes wrapped in a visual language that felt fresh, healthy, and full of life.
While individual products might be perceived as healthy, they become far more appealing when you visually align them with a philosophy and purpose. Our Wholicious mini-series helped combine their products with the pursuit of a healthier, happier, more energetic lifestyle.