Australian Ethical wanted to drive growth and strengthen their position as an ethical investment manager. So we created a bold and beautiful campaign that tied the prosperity of people, planet and animals with financial graphs trending upward to prove that personal prosperity was intrinsically linked to a thriving world.

Australian Ethical has been spearheading the ethical investment movement in Australia since 1986. Now with over $9b in funds under management, it’s becoming an attractive option for the growing number of Australians who want their investments to support decarbonisation, emissions reduction and social good — as well as deliver long-term returns.

Guided by its ethical charter, Australian Ethical works to influence positive change at a corporate level through its investments. The more funds under management, the greater its power to shift the economy away from damaging industries like fossil fuels. Our strategy worked to prove to both savvy investors and the broader public that ethical can be profitable — and create positive impact — when you invest with heart.

Showcasing awe-inspiring footage sourced from a variety of nature photographers, the campaign champions the rich beauty and life on our planet. A series of citrus graphs move playfully through the spectacular landscapes, connecting the prosperity of our world to ethical financial investment.

Maria Loyez, Chief Customer Officer, Australian Ethical

Nick Hunter
Brad Bennett
Jeremy Willmott
Pete Saladino
Jazz Twemlow
Georgia Shillington
Tchaan Wilson-Townsend
Evelyn Tran
Catho D'Souza
Brigitte Harbrow
Jon Buchan
Denys Nichele
Tom Spiers
Oliver Trauth-Goik
Alex Reznick
Justin Tran
Caleb Jacobs

We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Always was, always will be, Aboriginal land.