Nothing sells a place like being there.
UNSW wanted to explore more innovative methods in approaching overseas students whose only point of contact with the university might be its prospectus or website. 360 experiences were becoming more commercially viable at the time. Perhaps this was the best way to capture the magic of UNSW?
We took a giant ball of GoPros (that was the way back then) and shot 17 locations across UNSW in scripted scenes, then fused the 360 experience with graphics, a clickable HUD, and and 160 pieces of navigable information, creating a living, breathing prospectus where the viewer is in full control.
While the tour was primarily to be experienced via VR headset at education conferences throughout the asia pacific region, it was also ported to a mobile app, Google Cardboard, and an in-browser interface. Users could immerse themselves in the university from any device anywhere in the world.
By immersing people in campus life at UNSW, we made an experience that prospective students didn’t want to leave, giving us a dwell time that massively exceeded industry standards.
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