klook was a fresh face in the Aussie and Kiwi travel experience market that needed effective creative to help drive growth. Enter 'Travel Fully,' a bold brand platform and integrated campaign that showcased the simplicity and quality of klook’s offering through the magic of souvenirs, transportive worlds, and a Purple Wiggle (yes you read that right).
klook, with its catchy name and unique offering was nevertheless sitting with a brand awareness of below 20%. This meant sales targets were also taking a relaxing holiday.
To capture the attention of its busy, stressed, child-laden young-parent demo – time poor and plan-a-phobic – klook needed a new platform to drive adoption and growth. Something that could reinvigorate the market with the magic and joy of travel while communicating how its service eliminates the pains of travel planning.
In collaboration with klook, we found the app’s “secret sauce”. Their target audience travels because they want to make forever memories and truly, deeply experience their destinations. Yet their mental barriers to planning are high. And that’s exactly what klook solves: authentic travel experiences, right in the palm of their hand. Thanks to klook, its users can live more by booking more (even if it’s at the very last minute).
We got Purple Wiggle John Pearce on board, snagging our young parent audience with a familiar face in a similar situation to them – John being a young parent himself.
This translated to ‘Travel Fully’: a bold brand platform that celebrates the ‘live life to the full’ attitude of travellers and serves as a solid call to action to pack your holiday with lots of memory-making moments for the family, all thanks to klook’s ease of use.
‘Travel Fully’ shows how klook’s simplicity unlocks richer, more immersive travel moments with one tap. This at-your-fingertips, transformative sentiment resonates with klook’s young, busy parent target market.
The campaign was brought to life showing John transported on a world of activities with just a tap. Vibrant sets, VFX, and sound design teleported him through a series of vivid experiences, getting ‘Travel Fully’ to really take off.
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