What would you do if everything stopped working?
If all the power in a city went down, how would we cope? Who could you rely on to help out: the weird but nice people in apartment 4B? As part of #ResilientSydney, City of Sydney wanted to communicate the importance of both businesses and individuals having back up plans, and fostering real-world connections, in case of a telecommunications breakdown.
We crafted a dazzling, technicolour animation built out of assets inspired by social media but that conjured images of real human connection, like an iPad becoming a window through which you chat to your neighbour. We emphasised the importance of human connection through a visual language social media users would understand.