Sweet sweet collaboration.
Paper Moose and Krispy Kreme have collaborated on a number of projects aimed at bringing vibrant, fun content to life online.
To celebrate their latest collaboration with Hershey’s, Krispy Kreme wanted to show this relationship that would bring the relationship to life.
Everyone loves a good photo of a doughnut, but we needed a bit more than nice imagery to get people talking. Our response was to create a fun series of looping stop-motion and digital animations to tell the love story of the Original Glazed and Hershey’s Chocolate bar, showing them going through the dating scene using references we all understand, like Tinder and going to the cinema.
Audiences loved the combo of these two iconic brands with the videos racking up hundreds of thousands of views.
With Krispy Kreme, we’ve also made a stop-motion animation to promote Krispy Kreme’s Valentine message maker and shot stunning footage of their Merry Krispymas celebration.