We’ve worked on some great comedy content with KitKat across two projects. Both for Valentine’s Day, and for an extension of their “Snap Out of It” campaign, they needed to inject some quirky into their campaigns to get traction online.

We needed to get people nibbling.

For their #DuoForLove campaign, KitKat needed content that rose above the deluge of Valentine’s Day promotions. Collaborating on the script with JWT, Paper Moose then worked up original art direction, featuring dynamic, moving sets entirely out of cardboard, including a boat on the ocean.

A cardboard love story.

For “Snap Out of It”, we built medieval sets as the backdrop to our two heroes navigating modern-day dilemmas in an old-worldy setting.

We got medieval.

Audiences love it when you commit, and our fully-realised worlds struck a chord with snack-gobbling comedy lovers everywhere with the sketches getting millions of views.

Kit Kat

We needed to get people nibbling.

A cardboard love story.

We got medieval.

The sketches were wolfed down.