Putting customers in the driver’s seat.
The Innovation Lab at Commonwealth Bank of Australia wanted to demonstrate to C-suite clients that they were actively engaged in the future of their industries. It needed to be an interactive, touch sensitive, hologram guided, futurist experience. Basically a Tom Cruise free Minority Report.
We put CBA customer in the driver's seat of fun and futuristic insight driven experiences. To be successful the player needed to adapt to evolving scenarios, make decisions and manage the ramifications of these.
Working collaboratively with the team at the Innovation Lab, the games were released on fully interactive touch screens. Responses played out instantly on a giant screen using a mixture of hi-spec graphics, animation, and pre-recorded video feedback, all accompanied by a projected holographic assistant.
The activation was such a powerful tool for CBA that it continues to expand. We have adapted the technology for large conferences, are in discussions to develop additional industry games for the platform and a mobile version to take on tour.
Installed in Sydney, Hong Kong and London