HSBC wanted a promotional video that would help explain their new Easy Switch offering. In collaboration with JWT, we devised an animation concept that gave energy, warmth, and intrigue to the dry topic of mortgage switching.
We used animation to generate a crafty, paper-world aesthetic that seemed immediately approachable, warm, and personable. If Wes Anderson got into papercraft and also had a passion for mortgages, this is the video he would make. Unlikely, but true.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.