HSBC wanted a promotional video that would help explain their new Easy Switch offering. In collaboration with JWT, we devised an animation concept that gave energy, warmth, and intrigue to the dry topic of mortgage switching.

So say you want to switch mortgages, how would… Hey! Wake up!

We used animation to generate a crafty, paper-world aesthetic that seemed immediately approachable, warm, and personable. If Wes Anderson got into papercraft and also had a passion for mortgages, this is the video he would make. Unlikely, but true.

Easy Switch

So say you want to switch mortgages, how would… Hey! Wake up!

Bringing a craft world to life.