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HSBC
Easy Switch
A beautiful animation can help invigorate the driest subjects.
So say you want to switch mortgages, how would… Hey! Wake up!
HSBC wanted a promotional video that would help explain their new Easy Switch offering. In collaboration with JWT, we devised an animation concept that gave energy, warmth, and intrigue to the dry topic of mortgage switching.
Bringing a craft world to life.
We used animation to generate a crafty, paper-world aesthetic that seemed immediately approachable, warm, and personable. If Wes Anderson got into papercraft and also had a passion for mortgages, this is the video he would make. Unlikely, but true.
Client
HSBC
Agency
JWT
Director
Pete Foley
Producer
Nick Hunter
Illustration
Laura Ives
