As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would easily communicate its benefits and give the system a strong sense of appeal. Translating product benefits into something fun to watch was essential, especially as the series would be mandatory viewing for staff.
The Campaign employed 3D-rendered style that aims to show the transition from an analogue system to a digital one. In essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together working cohesively to communicate CSH’s product benefits of “more efficiency”.
We brought Westpac’s CSH to life by embodying its principles: a minimalist, simple set occupied by just two presenters, interacting with props and environments that were art directed to be colourful, fun, and that had a solid, built, practical feel. More importantly, we made sure the content pieces and the print campaign alike were offbeat and funny, to ensure staff members would get a jolly jolt, engage, and take on board the information being communicated.
The campaign is being rolled out over several years, although metrics have not yet been collated the content has thus far been described internally as the best training video they’ve ever made.
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.