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Canterbury Hurlstone Park RSL
Cafe Brass
Breathing new life into an old favourite.
A brand with respect for heritage and excitement for the future.
Canterbury Hurlstone Park have a variety of food and beverage offerings under the one roof. Our mission was to help unify the voice of these several offerings starting with the unbranded cafe, sitting at heart of the club.
A bit of design alchemy gave us our brand.
The visual direction we created reflected the style of CHPR’s heritage and long-standing presence within the community, with hues of dusty pink and royal blue, brass, gold, marble and rich timber. But this was fused with nods to art nouveau and art deco. We created a look and feel to ensure that while each outlet stands alone it still felt part of the family.
Client
Canterbury Hurlstone Park RSL
Art Director
Reese Geronimo
Graphic Designer
Georgia Shillington
Producer
Rob Hughes
