Ever thrown paint with your mind? We have.
Dexus approached us to help bring their new branding to life. As a company whose strengths include workspaces, collaboration and productivity they wanted their new look to be something people could explore, interact with and welcome into their space.
Research shows that a nice workspace – one with plants, art or natural light – can have a positive impact on output and productivity. Mindfulness was also up there with strategies to power up employees. So, we decided to merge the two into a modern superhero of an installation, to add a new dimension for Dexus workplace residents.
In an Australian first, we used the brainwaves of occupants to create unique artworks. Sounds a little Bladerunner, but the process was a calming experience. Users entered the installation, donned a headset and took a moment to concentrate. The wearable tech read brain activity and detected when a more mindful state had been reached. This then triggered digital paint to collide, making a unique artwork on the country’s largest lobby screen.