In the world of advertising partners, there are so many options. You can choose from creative agencies, brand agencies, experiential advertising agencies, and more. As a CMO or marketing leader, you need to know the differences between them, as this knowledge can affect your success.
So, let’s help break down the difference between a creative agency and a brand agency. And what it means if you work with a creative company that’s both.
How a creative agency works.
A creative ad agency specialises in executing integrated campaigns, content, and experiences. The top advertising agencies are masters of effective creative that help brands succeed.
Creative marketing agencies provide:
- Communications strategy
- Campaign concepts
- Visual and graphic design
- Integrated digital and traditional ads
- Social media content creation
- Activations and events
Learn more about what a full-service creative agency does, check out our services here
How a design agency works.
A brand agency (or brand design agency) specialises in defining and differentiating your business in-market. The best brand and design agencies help your brand stay consistent and build customer loyalty.
They do this in a variety of ways:
- Brand strategy and positioning
- Logo and visual identity design
- Tone-of-voice guidelines
- Brand architecture and naming systems
- Long-term brand management
Why the difference matters.
When choosing between the two, you need to think about your goals. The brand agency defines your vision, values, and guidelines; The creative agency brings them to life through executions. But you can work with an advertising ad agency that does both.
You can work with a full-service creative agency.
It can be a struggle when the creative ad agency and brand agency are working in silos. One sets the rules. The other tries to interpret them. And it can lead to miscommunication and diluted results.
Here are the benefits of working with an agency that’s both.
- Consistency: Your brand vision and creative flows from strategy to delivery.
- Faster and agile teams: The same team handles everything, so are agile.
- Stronger results: All work has a measurable brand and communications strategy. We even have our internal tool, MooseReviewTM, so you can see the creative’s effectiveness in real time.
Pick a wildly effective partner.
Having a powerful brand vision paired with effective creative has never been more important. That’s why you need to have a solid creative partnership with a [solid relationship][LINK TO RELATIONSHIP ARTICLE].
So, if you need a brand refresh, new campaign, or both, we're the team for you. Contact us now.
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