We were briefed by Valiant – Australia’s largest business loan marketplace – to deliver their first above-the-line campaign and position them as the standout platform for small business owners seeking loans. But how do we stand out when small business owners are inundated with options? Easy really, we hand them the answer.

When the solution finds you

As a small business owner, finding an ideal loan can feel like being thrown in the deep end. Enter Valiant. With their 360-degree view of the business loan landscape, Valiant’s expert consultants are saving small business owners time, money, and their sanity.

Taking the groan out of business loans

We dropped 9000 balls on our small business owners, each representing a different loan option, to demonstrate how overwhelming financial choices can be. Then from the depths of the ballpit, a lion paw delivers a helping hand by presenting the perfect loan for the small business owner. Our spots quickly and playfully communicated the feeling of being overwhelmed by choice and how Valiant comes to the rescue.

Throwing everything at it, literally.

From viral pizzerias to niche tradies, our spots demonstrated that Valiant can help any small business owner find the right loan. We positioned Valiant as the simple, helping hand to quickly find the right option whatever their needs be – all it took was one shiny gold ball in a sea of generic loans.

A golden solution

“We knew Paper Moose’s playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition”. 
– Andreas Polizois, Director of Marketing, Valiant

9000 balls later…

Get a Helping Hand

Jimmy Brings needed to engage their customers during one of the most competitive seasons for alcohol sales – State of Origin. So we devised a simple in-browser mobile game that challenged players to kick a footy as far as they could using only their thumbs. 

They didn’t need much encouragement: Jimmy Kicks was played 54,000 times in the first 24 hours alone.

Kicking goals from the first whistle

While the fun was focused on engaging customers, sharing a Jimmy Brings discount code for every game played, Jimmy Kicks also needed to include Jimmy Brings’ numerous brand partners and sponsors. So we positioned brands in plain sight on billboards, blimps and sideline banners just like in real games.

With an average engagement time of over 4 minutes, each game played prominently delivered a blistering five brand impressions per minute.

A hand-held stadium of brand impressions

In the fortnight leading up to game 1 of State of Origin, 14,000 players each played an average of 13 games of Jimmy Kicks, with the highest scorer locked-in for over 90 minutes of continuous game play. 2,305 discount codes were copied from the game coupled with 1,769 app opens.

The results were victorious

“Paper Moose always delivers creative solutions that both engage our customers and include our partners in terrifically fun fashion. Jimmy Kicks perfectly drives brand engagement during winter months when people are home watching sports and playing games with friends and family, especially considering Victoria’s current Covid challenges.” – Jamie Gagliardi, head of marketing, Jimmy Brings.

Team Jimmy for the win

Jimmy Kicks

Bring Sustainable Home

We use strategy, creative ideas and specialist expertise to drive positive change for brands, communities and the environment.

A catalyst for change

People are at the heart of everything we do, which is why our processes are designed to look after every person along the way – whether full time Meese, clients or freelancers. 

Culture is our cornerstone