Motion Graphics

Krispy Kreme – Hersheys Cookies N Creme

Client
Krispy Kreme
Copywriter
Art Director
Motion Director
Producer

Brief:

Krispy Kreme wanted to create a suite of images for the new Hershey’s Cookies n Creme range to push sales throughout the promotion on social.

Response:

While beautiful shots of delicious doughnuts were breaking the internet momentarily, there was clearly a drop off in engagement as time went by. Our response was to create a fun series of looping stop motion animations with digital animation to surprise and delight viewers. To ensure the usual drop off did not occur we created a fun tongue in cheek backstory of the the Original Glazed and Hershey’s Chocolate bar love story.

Results:

With about 130k-190k views each video through the campaign, and hitting up to 311 shares on our best performer. Engagement levels maintained and numbers were exceeded.