For its 2020 campaign, Dexus was looking at ways to communicate the benefits of its office spaces, with a focus on size, flexibility, and high performance. The question is, how to translate these features into content that’s efficient and engaging?
In wanting to illustrate the benefits of Dexus office spaces, we would need to take this potentially static topic area and make it active by shifting it outside its category. Fortunately we knew the worst building inspectors imaginable.
Utilising Dexus’ relationship with The Sydney Swans, we crafted a series of sketches where Dexus office spaces get tested for various qualities by the AFL team: flexible office space gets tested by Sydney Swans’ team members stretching their legs on standing desks; size gets tested by them kicking goals in the office.
The resulting content was a great combination of message and unlikely delivery, with each video showcasing pristine modern office spaces, while the antics of the Sydney Swans broke through and engaged the audience enough to absorb the information. You could say it was… (checks notebook of handy sporting phrases) a… hole in one?
We acknowledge the Traditional Custodians of the land upon which we create, the Gadigal People of the Eora Nation. We pay our respect to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Always was, always will be, Aboriginal land.