Supporting and celebrating quality journalism.
Our approach to branding JNI was to look towards the future of journalism on an international scale and create a brand language that would speak to the next generation of journalists. Walking the line between modern and traditional, the JNI brand is bold and eye-catching, while also projecting a feeling of stability and trustworthiness that is so lacking in journalism today.
We designed and built a custom website in line with the launch of the Institute, unveiling our brand by featuring our strong colour palette and typography in a clean responsive layout. Accompanying this is a suite of branded collateral, including business cards, event programs, posters and stationery.