Keeping it simple never looked better.
As part of the rollout of new, more efficient internal customer management systems, Westpac needed a campaign that would easily communicate its benefits and give the system a strong sense of appeal. Translating product benefits into something fun to watch was essential, especially as the series would be mandatory viewing for staff.
The Campaign employed 3D-rendered style that aims to show the transition from an analogue system to a digital one. In essence, conveying the idea that a complex system has now moved into a far smoother, more efficient one. All together working cohesively to communicate CSH’s product benefits of “more efficiency”.
We brought Westpac’s CSH to life by embodying its principles: a minimalist, simple set occupied by just two presenters, interacting with props and environments that were art directed to be colourful, fun, and that had a solid, built, practical feel. More importantly, we made sure the content pieces and the print campaign alike were offbeat and funny, to ensure staff members would get a jolly jolt, engage, and take on board the information being communicated.