Leveraging partnerships to maximum effect.
Dexus is a leading brand in providing and managing office space, but with other brands competing in the same industry, what unique angle could we find to give its promotional content an edge and push more business from people looking for office space.
Dexus has a partnership with Sydney Swans, a fact we wanted to play off as this gave Dexus an automatic way in to a broad audience. It was a fantastic way to effectively position Dexus differently to its competitors and build the brand with a humorous voice.
Leveraging Dexus’ partnership with the Sydney Swans, we were able to create a series of short, sharp, humorous pieces of content depicting a business sharing its space with the Swans to disastrous effect. The message was clear: if you need more space then Dexus can solve those growing pains.
The modest budget for the content distribution worked hard and exceeded all industry benchmarks, demonstrating just how effective leveraging Dexus’ connections was.
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